A day in the life

A good write up in Variety that answers the often asked question — “what is it you DO for a living?”

http://variety.com/2015/tv/news/viacom-big-data-measurement-1201631273/

Over the past few years, a phalanx of data scientists from Microsoft and other technology havens have been lured to Viacom, where they are busily calculating ways to help marketers place their commercials with more precision.