👋. I’m a builder, product management leader, and data strategist born & based in NYC. I love solving problems that require a deep understanding of people, data, and technology.
I’ve built and led product teams across various industries (consumer, health, media, platforms) and company sizes (1 to 10,000). I am equally versed in the hard skills (discovery, definition, design, engineering, measurement) and soft sides (collaboration, coaching, innovation) of product management.
I have also served as an advisor, consultant, and fractional chief product officer. You can learn more about this work here. Don’t hesitate to get in touch!
Outside of work, I love to spend time with family, food, and composing music.
Product Vision and Strategy
Product Vision
Craft a clear and compelling north-star strategy for your project, grounded in market insights and unique differentiators.
Qualitative Interviews
Engage with real users to present product concepts and gather insightful feedback, honing early hypotheses and ideas.
Persona Development
Deepen your understanding of target users, their needs, and goals, ensuring your strategy resonates with a broad market.
Product Strategy
Chart a course with near-term milestones that align and propel you toward your overarching product vision.
Product Management and Delivery
OKR and KPI Selection and Process
Identify and monitor critical success metrics, ensuring alignment and clarity across the organization with shared goals and benchmarks.
Roadmap Management
Implement the Software Development Lifecycle (SDLC) and provide ongoing support, ensuring product management excellence every sprint.
Design and Experience
Brand and Design System Creation
Guide the selection and management of design resources, both agency and individual, to cultivate a cohesive brand identity and design system.
Dynamic Prototyping
Craft interactive prototypes of your product, enabling genuine customer feedback and fostering swift iteration.
Analytics and Insights
Analytics Selection and Integration
Evaluate and choose the right analytics tools to precisely measure the impact of your digital initiatives.
Data Warehouse Configuration
Choose and configure modern warehouse technologies, ensuring efficient ETL processes and table structures that cater to both current and emerging needs.
Experimentation Design
Formulate hypotheses and employ A/B or multivariate testing to validate product ideas, steering towards desired outcomes.
Data-Driven Evolution
Harness internal data to fuel experiments, refine approaches, and swiftly make informed decisions throughout the business.
Industries and Domains
Healthcare and Wellness
Navigating the intricate world of D2C and B2B2C Healthcare and Wellness requires a deep understanding of both the patient journey and evolving regulations. My expertise stretches across streamlining patient experiences, optimizing health outcomes, and ensuring compliance. By focusing on human-centered design, I’ve partnered with healthcare providers, startups, and wellness brands, transforming their product strategies to align with the ever-evolving demands of this industry.
Consumer Products
In the vast expanse of Consumer Products, I have a proven track record of carving out niches and maximizing product impact. Understanding the consumer psyche, predicting market trends, and leveraging cutting-edge technology, I’ve been instrumental in launching, optimizing, and scaling products that resonate deeply with users, ensuring they not only meet market demands but often set the trend.
Data Products
The power of data is immense, and effectively harnessing it can mean the difference between a product’s success or obscurity. My journey in Data Products has been about translating complex data into actionable insights and differentiated product experiences. With a strong foundation in analytics, I’ve partnered with businesses to develop products that don’t just collect data, but leverage it, transforming raw numbers into tangible value for internal and external end-users.
Multi-Tenant Platforms/SaaS
My expertise here revolves around understanding diverse user needs across tenants, ensuring scalability, and building intuitive interfaces. Having worked with both budding startups and established enterprises, I’ve developed a knack for balancing customization with standardization, ensuring each tenant feels catered to, while the core product remains robust and efficient.
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