Product & Technology Executive

David Berzin

I lead product, data, and AI for large, multi-brand media organizations.

At Hearst Magazines, I lead product and technology strategy across 80+ global brands, and my teams build everything from known-user data to AI-driven paywalls and personalization. At Viacom, we built innovative, revenue-producing data products on machine-learning platforms. The work I care about most comes after the demo: the data, workflow, and organization that get AI into daily use.

15+
years leading product, data, and technology teams
80+
global brands in my Hearst portfolio
7
international markets on one membership strategy

Background

Product, technology, data, and organizational change.

I've spent most of my career inside large media organizations, leading teams that build the platforms and data that let one decision ship across dozens of brands at once. More recently that has meant putting AI to work in those environments, where the hard problems are data, workflow, and ownership more than the model.

At Hearst Magazines, I lead product and technology strategy for U.S. and international brands, a global portfolio that includes Elle, Esquire, Men's Health, Delish, and Cosmopolitan. We partner with regional CEOs and editorial leaders on memberships, commerce, advertising, and personalization across diverse markets.

Earlier, at Viacom, I was the first executive product hire in the corporate data organization. We built innovative, revenue-producing data products on machine-learning platforms used across brands like MTV and Nickelodeon.

Between Viacom and Hearst, I built products in digital health. I helped launch Parsley Health and Mindbloom. At Proper, I stood up product, engineering, design, and data, and we launched a headless commerce platform. At Vori Health, our team replatformed a nationwide telehealth clinic, rebuilt onboarding for a several-fold increase in first-visit conversion, and launched a computer-vision physical therapy experience.

I occasionally take on select advisory projects through NiceSalt, a small product studio.

David Berzin

Selected work

Built at scale, measured in outcomes.

Organizations and platforms I've led in full-time roles: what I was responsible for, what we changed, and what it produced.

Covers from Hearst Magazines' international brand portfolio.
Hearst Magazines · Platforms & Personalization

One product strategy across 80+ brands

Leading product and technology strategy across Hearst's U.S. and international brand portfolio, spanning memberships, commerce, advertising, and personalization. Unified membership strategy across 50+ international brands in seven markets. Now directing full-stack agile teams that build shared capabilities, including known-user data, AI-driven subscription paywalls, and propensity-based personalization, for titles including Cosmopolitan and Esquire.

Social data analytics dashboard.
Viacom · Data Platforms & Machine Learning

From enterprise data to new revenue

Built innovative, revenue-producing social data products on machine-learning platforms used across brands like MTV and Nickelodeon. Led enterprise BI and customer data platform work as the first executive product hire in the corporate data organization. Earlier, led product for shared identity, personalization, and gamification services used across 200+ global properties.

Vori Health's computer vision physical therapy experience.
Vori Health · AI & Computer Vision

Replatforming a nationwide telehealth clinic

Led product, data, and design for a nationwide musculoskeletal telehealth company. Replatformed the HIPAA-compliant clinical stack (EHR, scheduling), rebuilt patient onboarding for a several-fold increase in first-visit conversion, and launched "Motion Guide," a computer-vision physical therapy experience that increased patient engagement.

Proper's sleep health e-commerce storefront.
Proper · Data-Driven Growth

Rapid e-commerce launch

Built the product, engineering, design, and data functions for a direct-to-consumer sleep health startup. Launched a headless e-commerce platform in 6 weeks.

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Connect on LinkedInBased in New York City