Product & Technology Executive

David Berzin

I lead product organizations and modernize the platforms behind consumer businesses.

My experience spans Hearst, Viacom, and digital health, including Chief Product Officer at Vori Health. I connect product strategy, technology, and data with the organizational work required to deliver growth and put new capabilities into use.

See selected work Get in touch

15+

years leading product and data teams

$50M+

new revenue from data products at Viacom

500+

brands supported by machine-learning platforms

50+

global magazine brands in my Hearst portfolio

Background

Product, technology, data, and organizational change.

I've spent my career at the intersection of product, technology, data, and organizational change, building platforms and teams that have to work together across disciplines. My experience spans digital media, multi-tenant platforms, data and AI products, and consumer health.

Currently, I serve as VP of Product for U.S. and International brands at Hearst Magazines, leading product and technology strategy across a global portfolio that includes Elle, Esquire, Men's Health, Delish, and Cosmopolitan. I work with regional CEOs and editorial leaders on memberships, commerce, advertising, and personalization across diverse markets.

Before Hearst, I built and led product teams at four venture-backed healthcare startups. At Parsley Health and Mindbloom I was a founding product lead, at Proper I was Head of Product, and at Vori Health I was Chief Product Officer, where we built a computer-vision physical therapy experience. Earlier, at Viacom, I was the first executive product hire in the corporate data organization, where we built machine-learning platforms that supported 500+ brands and generated over $50 million in new revenue. I'm a co-inventor on two published US patent applications for social-data analysis.

Selected work

Built at scale, measured in outcomes.

Organizations and platforms I've led in full-time roles: what I was responsible for, what we changed, and what it produced.

VP Product · Hearst Magazines

One product strategy across 50+ brands

Leading product and technology strategy across Hearst's U.S. and international brand portfolio, spanning memberships, commerce, advertising, and personalization. Unified membership strategy across 50+ international brands in seven markets. Now directing full-stack agile teams that build shared capabilities, including known-user data, AI-driven subscription paywalls, and propensity-based personalization, for titles including Cosmopolitan and Esquire.

Vori Health's computer vision physical therapy experience.

Chief Product Officer · Vori Health

Replatforming a nationwide telehealth clinic

Led product, data, and design for a nationwide musculoskeletal telehealth company. Replatformed the HIPAA-compliant clinical stack (EHR, scheduling), rebuilt patient onboarding for a several-fold increase in first-visit conversion, and launched "Motion Guide," a computer-vision physical therapy experience that increased patient engagement.

VP, Data Product Management · Viacom

From enterprise data to new revenue

First executive product hire in Viacom's corporate data organization, reporting to the Chief Data Officer. Led enterprise BI and customer data platform work, and built social data products on machine-learning platforms that supported 500+ brands (MTV, Nickelodeon, and more) and generated over $50 million in new revenue. Earlier, as VP of Social Platform Product Management, led product development for shared identity, personalization, and gamification services for 200+ global properties.

Proper's sleep health e-commerce storefront.

Head of Product · Proper

Rapid e-commerce launch

Built the product, engineering, design, and data functions for a direct-to-consumer sleep health startup. Launched a headless e-commerce platform in 6 weeks, which helped the company reach a $2 million annualized revenue run rate within 3 months of launch.

Advisory

Selective, senior, specific.

I advise a small number of leadership teams on AI strategy, data platforms, and product organization. I'm selective: the best fits are teams with a hard, specific problem, not teams still deciding whether AI is worth exploring.

Through NiceSalt, I take on selected digital product engagements, including web applications, publishing platforms, and data-rich customer experiences.

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Contact

Get in touch

I welcome conversations about product leadership, consumer platforms, and putting data and AI to work.

Connect on LinkedInBased in New York City