I help companies across a variety of growth stages and industries with their digital strategy. Get in touch to discuss your project!
Areas of focus include:
Business Strategy
- Product / market fit research and validation
- Target market definition
- KPIs definition
- Fundraising
Organizational Design
- Team structure and budgeting
- Recruiting, vetting, and closing key technical hires
- Managing, mentoring, and career pathing
Product
- Product vision and strategy definition
- Mid-term milestone roadmapping and prioritization
- OKR implementation and definition
- Product analytics tool selection & instrumentation
- Insights development via Design Thinking, prototypes, user interviews, persona development, user journeys
Data / Data Science
- What to measure and why
- Data collection, dictionaries, and democratized access
- BI vendor selection and implementation
- Compliance: CCPA, GDPR, HIPAA, COPPA
- CRM / CDP selection and implementation
- Data science / predictive analytics product management
- Data storytelling
Growth
- Brand, voice, and design systems
- Attribution tool selection and modeling
- Content strategy, including SEO, hub pages and video
- Social media strategy
- CRM / Email / multichannel
Sample Projects
Who: Modern holistic primary care, featuring top doctors aided by advanced diagnostic testing and smart digital tools.
Contributions: Product, data, fundraising strategy, MVP execution, team building, growth, and much more.
Who: Direct to consumer mental health care via groundbreaking supervised psychedelic medicine.
Contributions: Product / market fit validation, product process, HIPAA compliant tool selection, CRM selection
Who: Leading food community for professional and home cooks, with massive social and website followings.
Contributions: Monetization strategy, product strategy, product analytics, design / UX, development process, user data
Who: Edible tells the story of how cities eats, featuring top journalism on chefs, producers and food systems.
Contributions: Product strategy, website re-platforming, vendor selection / management, new digital initiatives.
Who: Dom Vetro is an artisanal eyewear company located to Los Angeles, California. “Every pair is personal,” with sun and optical glasses are entirely handcrafted, made-to-order and fully customizable.
Contributions: Vendor selection for Dom Vetro Custom, a mobile AR application for virtual try-ons of custom glasses.