A day in the life.

A good write up in Variety that answers the often asked question — “what is it you DO for a living?”

Viacom Bets on Big Data to Boost Its Revenues

Over the past few years, a phalanx of data scientists from Microsoft and other technology havens have been lured to Viacom, where they are busily calculating ways to help marketers place their commercials with more precision.