MTV News responsive redesign – social referrals up 565%.

We’ve worked long and hard here at Viacom to implement best-of-breed social tools on our premium websites.  Our partnership with seems to be paying off!

For this effort, we incremented our core social tool kit to be mobile-first and we partnered with the brand product, design and editorial team to add features to meet the needs of the rabid MTV News audience.  Feature iterations included pinned comments, editor’s picks, community picks (based on votes) and sentiment tags – the last feature working especially well on mobile touch devices.

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