At Viacom we’re hard at work at new tools to create, predict and measure our social media campaigns.
“Viacom’s data-driven ad sales unit Vantage is upping the volume on its Echo social media product.
Now, with version 3.0 of Echo, the company is offering marketing clients what it is calling an entire “Echosystem” of tools. Those tools will help create social media campaigns, predict how many people they will reach, optimize them while they are in the market, and provide a thorough analysis when they’re over…”
Read more here: http://www.broadcastingcable.com/news/currency/echo-gets-stronger-viacom-vantage/156254