Author: David Berzin
Introducing Data Science at Viacom: Where to Start?
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In my new role as Corporate Vice President of Data Strategy at Viacom, I have joined a small group of data experts affectionately known as “data mercenaries.” Our primary focus is to explore opportunities for scaling data science and data platforms throughout the organization. With many areas ripe for data…
How I’ve Adjusted My Diet to Master My Metabolisms and (Hopefully) Prevent Disease
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I’m writing this post because someone close to me was recently diagnosed with a common and treatable form of cancer. My hope is that these thoughts are helpful for them, and others, as they reexamine their diet and lifestyle that may have contributed to their condition. My opinions on diet…
Utilizing Data Science to Identify Social Media Influencers: Viacom’s Success Story
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In its inaugural year, Viacom’s Social Data Strategy team has achieved remarkable success by employing data science to discover and collaborate with social media influencers, resulting in substantial revenue growth from their massive social following of approximately one billion fans. A pivotal achievement during this journey was the development and…
My ketogenic experiment, aka ’empty is the new full.’
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I celebrated my first Father’s Day last weekend with a 48 hour fast. I still know how to party! My goal was to experiment with the ketogenic diet, which is said to have numerous benefits including weight loss, inflammation reduction, cancer management / prevention and improved mental clarity / performance.…
The Dark Ages of Tech Usability
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The future is bright my friends. Our kids will laugh at photos of subway cars, packed with hunch-backed phone swipers. They’ll mock our cable/dongle-filled existence. They’ll pity the eye strain and radiated pockets that we burden ourselves with to ensure we don’t miss a single Instagram live story… At least…
First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns.
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Reposted from: https://digiday.com/sponsored/viacombcs1-008-first-data-then-vibe-how-viacom-casts-influencers-in-90-percent-of-its-campaigns/ At first glance, there’s little that sets Shaun McBride—a charismatic former skateboarder who goes by the handle “Shonduras”—apart from the millions of other social media influencers enjoying the spoils of Internet fame. But in March, Viacom’s brand studio, Velocity, anointed McBride as a creative consultant, a move…
About Steve Jobs
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I stopped by the new Apple store in Williamsburg Brooklyn today in search of answers. First up was the quest for new large format display to plug my laptop in to when I’m fixed at home and need the extra space. “We no longer sell them. Here’s an LG display;…
Social media & measuring where fans will go next.
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David Berzin, Vice President, Social Data Strategy at Viacom Talks About Staying in Step with the Social Media Landscape Reposted from http://v.viacom.com/social-media-measuring-where-fans-will-go-echo/ V by Viacom: As marketers, how should we be thinking of social media right now? David Berzin: We’re solving for two variables, really. We’re not just building out branded…
A peak into our new work environment.
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We’re lucky. Viacom has built new, bespoke office space for our Data Strategy teams. Open floors, lots of informal gathering spaces, a record player (we nearly burnt our “purple rain” when Prince passed) and more. AdWeek featured us recently. Take a look: http://www.adweek.com/news-gallery/advertising-branding/viacom-gets-face-lift-millennial-generation-173659
Viacom’s social media “echo-system.”
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At Viacom we’re hard at work at new tools to create, predict and measure our social media campaigns. “Viacom’s data-driven ad sales unit Vantage is upping the volume on its Echo social media product. Now, with version 3.0 of Echo, the company is offering marketing clients what it is calling an…