Author: David Berzin

We’ve got two brand new openings in my Social Media Data Strategy group.  Recommendations greatly appreciated and I’m happy to answer any questions. Director, Data Aggregation Product Development Your job is to connect, map and drive insights from a growing universe of internal and external data sets that drive key…

My colleagues on the Viacom Data Strategy team recently added intelligence to another link within the integrated marketing campaign chain – data-driven campaign design.  We’re blending first party behavioral, attitudinal, and social data to create the best content campaigns for our advertisers.  Learn more about the Viacom Viewprint here:

A good write up in Variety that answers the often asked question — “what is it you DO for a living?” http://variety.com/2015/tv/news/viacom-big-data-measurement-1201631273/ Over the past few years, a phalanx of data scientists from Microsoft and other technology havens have been lured to Viacom, where they are busily calculating ways to…

A good day in the office. .5 billion social engagements ~50 million tweets (250k re. Kanye for president!) ~25 million video streams Viacom content resonates across all measurable platform — and then some.

Business first, user first, design first… There is a lot of great conversation in our industry about the best approach to building products.  I love the healthy debate. The folks over at motiv have decided to quantify the value of design-centric organizations and compare the yields vs the S&P.  No…

We’ve worked long and hard here at Viacom to implement best-of-breed social tools on our premium websites.  Our partnership with MTV.com seems to be paying off! For this effort, we incremented our core social tool kit to be mobile-first and we partnered with the MTV.com brand product, design and editorial…